Samsung Unveils Three New Foldable Smartphones at Unpacked 2026
Samsung has unveiled its eighth generation of foldable smartphones, including the new Galaxy Z Fold8, Fold8 Ultra, and Flip8. The release aims to solidify Samsung's market leadership ahead of anticipated competition from Apple's rumored foldable iPhone.
Why it matters
As the foldable smartphone market matures, Samsung's hardware innovations and pricing strategies are critical to mainstream adoption.
Samsung has launched its eighth generation of foldable smartphones
The reveal includes a new form factor in the Galaxy Z Fold8, accompanied by the Galaxy Z Flip8 and Galaxy Z Fold8 Ultra
Samsung added the "Ultra" to its Fold7 sequel to reflect its upgraded camera offering, which echoes the Galaxy Z S26 Ultra
Samsung's launch preempts Apple's rumoured foray into foldables with a new iPhone in September
Samsung has unveiled a trio of new foldable smartphones in London overnight, including a completely new form factor that it hopes will see its foldables further infiltrate the mainstream. At its Unpacked 2026 event, the Korean tech giant unveiled the Flip8 and Fold8 Ultra, updating well-established lines, as well as the all-new Fold8, which offers a novel wallet-shaped build that approximates the dimensions of a standard e-reader when unfolded.
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