Samsung Trolls Apple by Hiring 'Tim Cook' to Endorse Galaxy Z Fold 8 - pcmag.com
Samsung released a marketing campaign for the Galaxy Z Fold 8 featuring a man named Tim Cook from New Zealand to mock Apple's branding style. The ad uses the namesake to parody the hyperbolic language typically associated with Apple product launches.
Why it matters
This represents a shift in competitive marketing tactics, utilizing humor and brand confusion to challenge a dominant market rival.
<p>Samsung is responding to the <a href="https://www.pcmag.com/news/hands-on-apples-iphone-duo-refines-the-foldable-formula-apple-event" target="_self">iPhone Duo</a> by circulating a cheeky ad that features a "Tim Cook" endorsing the Galaxy Fold Z 8 - except it's not former Apple CEO Tim Cook.</p><p>Instead, the <a href="https://www.youtube.com/shorts/zP5VQUEm6og" target="_blank" title="(Opens in a new tab)">Samsung ad</a> stars Tim Cook from Palmerston North, New Zealand. "Hi, I'm Tim Cook. From Palmy," the man says, while wearing glasses and clothing similar to the well-known Apple exec. In the ad, the New Zealander reviews the <a href="https://www.pcmag.com/reviews/samsung-galaxy-z-fold-8" target="_self">Galaxy Z Fold 8</a>, lampooning Apple's usual hyperbolic language. </p><p>"This thing is the best of both worlds," the New Zealander says. "Best phone I've ever had. You can quote me. Tim Cook from Palmerston North."</p><script>
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