Samsung starts mass producing Exynos 2700 chip, Galaxy S27 Ultra decision still up in the air

Samsung has begun mass production of the Exynos 2700 chipset, which is expected to power the upcoming Galaxy S27 series in Korea and Europe. The company is still deciding whether to include the chip in the high-end S27 Ultra model, weighing performance benchmarks against Qualcomm's Snapdragon alternatives.
Why it matters
This decision impacts the competitive landscape of the global smartphone market and the financial performance of Samsung's semiconductor division.
Samsung has begun mass production of the Exynos 2700 chipset, according to Korean publication The Elec . The company has reportedly set the production target “more than 10% higher” than the Exynos 2600 target to account for the new addition to the S-series family – the Galaxy S27 Pro.
The Samsung Galaxy S27 Pro – along with the vanilla and plus models – will use the Exynos 2700 in Korea and Europe. These models will switch to a Snapdragon 8 Elite Gen 6 chip for the US and China.
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