Samsung seeks smart glasses edge over Meta with smartphone expertise
Samsung is positioning its new smart glasses as a smartphone-centric wearable device rather than a standalone replacement. The company emphasizes its expertise in mobile computing and AI integration to differentiate its product from competitors like Meta.
Why it matters
This strategy marks a significant shift in the wearable tech market, focusing on ecosystem integration rather than standalone hardware.
Samsung's smart glasses by Gentle Monster are displayed at Galaxy Unpacked 2026 at Old Billingsgate in London, Wednesday (local time). Korea Times photo by Nam Hyun-woo LONDON — Samsung Electronics is distinguishing its upcoming smart glasses from rival products in the market, defining them as a “wearable device made by a smartphone specialist.” During a press briefing after Galaxy Unpacked 2026 in London on Thursday, Samsung Electronics Head of Extended Reality Research & Development Team Choi Jae-in said the company's smart glasses are not intended to replace smartphones but to extend the mobile experience through a new wearable device. “Smart glasses are an extension of the experience centered on the smartphone, rather than being a post-smartphone device,” Choi said.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in