Samsung says interest in Galaxy Z Fold phones is booming, just as Apple launches the new iPhone Duo
Samsung reports a 45% increase in European sales for its Galaxy Z Fold series, even as Apple enters the foldable market with the new iPhone Duo. The article analyzes market competition and consumer search trends between the two tech giants.
Why it matters
The entry of Apple into the foldable smartphone market marks a significant shift in consumer electronics competition and product design trends.
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Either way, it’s easy to imagine Apple is making foldables more fashionable with the launch of its first-ever foldable iPhone. In contrast, Samsung has been making foldables since the original Galaxy Fold back in 2019. Competition is already fierce in regions such as China thanks to an array of domestic options, but overseas, foldable interest is evidently growing faster than ever.
The Galaxy Z Fold8 and Galaxy Z Fold8 Ultra together have seen a 45% increase in sales across Europe in the nine weeks following their launch on August 7, 2026, compared with Galaxy Z Fold7 sales a year ago.
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