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Vietnam Investment Review - VIR·3 min read·medium

Samsung’s newest foldable smartphones hit Vietnam

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Nguyen Huong Vietnam Investment Review
Samsung’s newest foldable smartphones hit Vietnam
✦AI Summary

Samsung has officially launched its latest foldable smartphone lineup, the Galaxy Z8 series, in Vietnam. The launch event featured hands-on experiences, unboxing activities, and demonstrations of new AI-integrated features.

Why it matters

The event underscores the growing consumer interest in premium foldable technology and the strategic importance of the Vietnamese market for global tech manufacturers.

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The event marked the moment when customers who had pre-ordered the new devices could get their hands on Samsung’s latest foldable smartphones.

The event drew a lively crowd from 9am, with more than 1,000 visitors coming to the SamCenter store throughout the day to attend the event, interact with other tech enthusiasts and experience Samsung’s latest smartphones.

Nearly 100 pre-order customers completed the handover process at the event, receiving their new devices and joining on-site unboxing activities. Visitors also took part in minigames and instant photo sessions at the photobooth, while receiving gifts including Galaxy Buds Core earbuds, a 60W charger and vouchers from KATINAT and California Fitness & Yoga.

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