Samsung’s HDR10 Plus Advanced is launching this month on Prime Video
Samsung is launching its HDR10 Plus Advanced format on Amazon Prime Video this month, starting with its 2026 TV lineup. The format offers a royalty-free alternative to Dolby Vision, providing scene-by-scene metadata optimization for improved picture quality.
Why it matters
The competition between proprietary HDR standards impacts how consumers experience high-end media and influences hardware manufacturing costs.
After previewing HDR10 Plus Advanced late last year, Samsung’s not-Dolby Vision 2 spec will launch globally on Amazon’s Prime Video this month. The first TVs announced with support are Samsung’s 2026 lineup, which will be able to make use of the extra metadata to deliver more precise HDR that is optimized for what you’re watching, and tone mapping that can adjust for specific areas of the screen instead of applying one setting to the whole frame.
Samsung’s press release didn’t mention which titles will have support initially, or how many there are, other than including a press image showing off Amazon’s series Ride or Die. The news also comes just after Disney Plus in Europe briefly lost Dolby Vision support due to a patent dispute.
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