Samsung pre-orders for latest foldables jump 30% from last year
Samsung reports a 30% increase in pre-orders for its new Galaxy Z series foldables compared to last year. The company is preparing for upcoming competition from Apple and Google in the foldable smartphone market.
Why it matters
This indicates growing consumer adoption of foldable technology and sets the stage for a major competitive battle between tech giants in the premium smartphone segment.
A Samsung Galaxy Z Fold 8 | Photo Credit: Bloomberg
Samsung Electronics Co. touted strong early demand for its latest lineup of folding smartphones, saying that the Galaxy Z Fold 8, Z Fold 8 Ultra and Z Flip 8 are on pace to break the preorder records of all previous Z-series models.
The passport-shaped Fold 8 and the Fold 8 Ultra are currently outpacing last year’s preorder numbers by 30%, the company said in a statement Wednesday. The squat, wide-format Fold 8 is making up nearly half of all preorders, according to Samsung, indicating that the new design style has already broken through with consumers even before it arrives in stores.
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