Samsung launches new digital OOH campaign ‘Welcome to Foldables’

Since Samsung pioneered the foldable phone category in 2019, the market has grown into a dynamic arena where global mobile brands now compete. To mark this milestone, Samsung has launched “Welcome to Foldables,” a large-scale digital OOH campaign featuring the Galaxy Z8 series in major cities worldwide including Sydney and Melbourne. The campaign extends a warm welcome to a rapidly expanding market while reaffirming Samsung’s longstanding leadership in the category.

The foldable has firmly established itself as an intuitive daily companion, supported by continuous advancements in thinness, durability, multitasking, camera performance, and software optimisation. This sustained progress has earned the trust of consumers worldwide. Millions of users now rely on Galaxy foldables, with the latest Galaxy Z8 series introducing the Galaxy Z fold8, Z Fold8 Ultra and Z Flip8 which are now locally available in Australia.