Samsung Launches Hanoi Business Experience Studio for Integrated Business Solutions

Samsung Electronics Vietnam has opened a Business Experience Studio in Hanoi to showcase integrated technology solutions for various sectors. The facility demonstrates how AI, smart signage, and connected devices can be applied in fields like healthcare, education, finance, and manufacturing.
Why it matters
This initiative reflects the growing trend of corporate digital transformation and the use of physical showrooms to demonstrate B2B technology ecosystems.
Samsung Electronics Vietnam has officially opened the Business Experience Studio (BES) in Hanoi, offering a dedicated space where corporate customers can experience integrated Samsung technologies in real-world business environments.
The opening also reaffirms Samsung’s commitment to supporting the digital transformation of organizations and businesses in Vietnam.
Representing the public administration and manufacturing sector, the meeting room and operations center leverage The Wall All-in-One, 105-inch 5K Smart Signage, Galaxy Tab S11, WindFree 1-Way Cassette air conditioners, and AI Camera video conferencing solutions. The operations center also features 115-inch UHD Signage, 55-inch Video Walls, and 49-inch curved monitors that support continuous monitoring and management for when real-time responses are critical.
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