Samsung is the world’s biggest phone brand again
Samsung has reclaimed its position as the world's top smartphone manufacturer by shipment volume, despite a global market decline. The industry is currently facing supply chain pressures as memory chip manufacturers prioritize high-margin AI data center components over consumer electronics.
Samsung shipped more phones than anyone else between April and June 2026, taking 24% of global smartphone shipments and pushing Apple back into second place. Apple took 20%, which Counterpoint Research says is the highest share Apple has ever held in a second quarter. Apple set that record and lost first place in the same three months, because both companies grew inside a market that was shrinking underneath them.
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