Samsung is about to prove it’s still one of the most exciting Android brands around

Android Authority previews the upcoming Samsung Unpacked event, highlighting the potential release of a wider Galaxy Fold 8. The author expresses optimism that these hardware updates will revitalize interest in the smartphone market.
Why it matters
As smartphone innovation has plateaued, new form factors are critical for maintaining consumer interest and driving hardware sales in the mobile industry.
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0 • Evan Blass Follow us on Google Discover Add us as preferred source Phone launches no longer feel as special, exhilarating, or enthralling as they once did. The slab phone has long been boring, and to make matters worse, heavyweight brands such as Apple, Google, and Samsung often limit “new” product launches to minimal hardware or software changes. Samsung’s last Unpacked was a prime example of this, where our interest hung by a loose thread on the Galaxy S26 Ultra’s Privacy Display . Sure, there were useful improvements to the other two S26 phones, but they weren’t anything close to spellbinding.
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