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Mashable·3 min read·medium

Samsung Galaxy Z series is breaking pre-order records - Mashable

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Alex Perry
Samsung Galaxy Z series is breaking pre-order records - Mashable
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Samsung's new Galaxy Z series foldable phones are seeing record-breaking pre-order numbers in the U.S. and globally. The success of the wider Z Fold 8 design suggests that foldable devices are moving toward mainstream adoption.

Why it matters

This indicates a potential shift in the smartphone market as consumers increasingly embrace foldable form factors, challenging traditional flagship designs.

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Samsung's newest batch of foldable phones doesn't officially launch until Aug. 7, but they're evidently doing quite well for themselves already. The Galaxy Z Fold 8, Z Flip 8, and Z Fold 8 Ultra are breaking the company's pre-order records for foldables, according to data that Samsung shared with Mashable. Samsung confirmed that pre-orders in the United States are outpacing the previous Z series record by 30 percent, with the Z Fold 8 (the newest member of the lineup) accounting for nearly half of all pre-orders.The numbers suggest that foldable phones could finally be ready to break through to the mainstream. Interestingly, the Z Fold 8 is the wider design that matches the rumored shape of the unconfirmed iPhone Ultra Fold. With the apparent success of the Z Fold 8 and Apple set to join the market with a similar device, the smartphone market could soon get a major shakeup.

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