Samsung Fold8 series unveiled as folding phone war looms
Samsung has launched its new Galaxy Z Fold8 and Flip8 series, aiming to maintain its lead in the foldable smartphone market. The release comes ahead of anticipated competition from Apple's rumored foldable device.
Why it matters
The foldable smartphone market is becoming a key battleground for hardware innovation and market share among major tech giants.
Samsung has taken the wraps off its latest Galaxy foldable smartphones as competition in the category intensifies, with Apple widely expected to enter the market in September.
Samsung has dominated the foldable smartphone market since introducing the first Galaxy Fold, giving the company years of experience refining the category before rivals, including Apple, arrive with competing products. Reports suggest Apple’s first foldable iPhone will adopt a wider, book-style design rather than Samsung’s taller format.
Samsung unveiled three new devices on 22 July: the Galaxy Z Fold8 Ultra (a continuation of the current form factor of the Fold series), the Galaxy Z Fold8 (a new, shorter, book-style form factor) and the Galaxy Z Flip8, alongside a new Galaxy Watch Ultra and the Galaxy Watch9.
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