Samsung expands business mobile distribution through WBT
Samsung Electronics Australia has expanded its distribution partnership with World's Best Technology (WBT) to include its full range of business mobile devices. This move aims to facilitate the sale of bundled, connected systems for industries like hospitality and construction.
Why it matters
The shift toward selling integrated, ruggedized mobile solutions reflects a broader trend in B2B technology where hardware is increasingly sold as part of a larger, managed infrastructure project.
Samsung Electronics Australia has expanded distribution of its rugged mobile phones and tablets through World's Best Technology, giving the distributor access to Samsung's full business-to-business product range in Australia.
World's Best Technology, known as WBT, already distributed other parts of Samsung's business portfolio. The expanded arrangement now adds the Mobile eXperience division, making WBT the first local distributor to cover Samsung's business products across mobile, audio-visual display, home appliances and air solutions.
The agreement is part of Samsung's broader push to grow business sales in Australia. It also strengthens a channel strategy focused on selling bundled systems rather than standalone devices, particularly in sectors where customers buy and install multiple connected products at once.
The arrangement allows WBT to offer channel partners a single source for a broader product range, including mobile devices, screens, appliances and climate systems for projects that require design, installation and deployment across multiple sites.
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