Samsung can’t stop making fun of Apple, shares a string of posts, calls iPhone Duo ‘boring’
Samsung Mobile US engaged in a series of sarcastic social media posts mocking Apple's recent product launch event. The company specifically targeted the new iPhone Duo foldable phone, comparing it unfavorably to Samsung's established foldable technology.
Why it matters
This highlights the aggressive marketing tactics used by tech giants to maintain brand dominance and influence consumer perception during major product cycles.
iPhone Duo, Apple’s first foldable phone, is now official. While its rival, Samsung, launched its first foldable almost 8 years ago, Apple dedicated years to perfecting its offering. During Apple’s high-profile “Surprise and shine” presentation in California, where the company also unveiled the iPhone 18 Pro lineup, Samsung Mobile US took to social platform X (formerly Twitter) to run a real-time, fun-making session of the entire launch event. The South Korean smartphone giant began firing sarcastic comments well before the headline device hit the stage.Fun-making paired with ItsTimeToSwitch hashtagEarly in the broadcast, Samsung posted, “So far, so same,” pairing the jab with its promotional hashtag #ItsTimeToSwitch. As Apple showcased the restructured chassis and camera housing on the iPhone 18 Pro, Samsung followed up with another quip: “It’s feeling very familiar.
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