Samsung: Australian The Frame TV Owners Consume Almost 60 Million Hours of Art from Home in Six Months
Samsung Australia reports that owners of 'The Frame' TVs have consumed nearly 60 million hours of digital art in the first half of 2026. The company is also running a promotional campaign offering Art Store vouchers for new TV purchases.
Why it matters
This highlights the growing intersection of consumer electronics and digital lifestyle services, demonstrating how hardware manufacturers are successfully monetizing content ecosystems.
The Frame owners in NSW and Victoria display more living-room masterpieces than all other Australian states combined [1] .
The Northern Territory is Australia’s fastest-growing base for The Frame lovers with Art Store [2] bringing the best of The Louvre to the Aussie outback [3] .
Samsung Australia is offering up to 1,300 one year Samsung Art Store Vouchers for eligible The Frame or The Frame Pro purchases between 9.00am AEDT 22 October and 11.59pm AEDT 18 November 2026. Conditions apply [4] .
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