Quartz·3 min read·medium
Samsung ad fail: IT security is hardly chill, bro
✦AI Summary
The article critiques a Samsung advertisement featuring Tim Burton, arguing that the ad fails to realistically portray IT security in a professional environment. It suggests the 'brogrammer' aesthetic used by the company is disconnected from actual enterprise needs.
Why it matters
It examines the disconnect between corporate marketing strategies and the actual technical requirements of IT security.
Samsung USA hoped to capitalize on millions of eyeballs on last night’s Oscars by continuing a recent campaign for its growing family of Galaxy smartphones, phablets and tablets.
technologyentertainmentbusiness
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