Sam Burns reacts to LeBron James taking his golf game to YouTube
NBA star LeBron James has launched a YouTube channel focused on golf, drawing praise from PGA Tour professional Sam Burns. Burns believes James's involvement will help grow the sport's global popularity.
Why it matters
The crossover of major athletes into niche sports media can significantly impact viewership and interest in professional golf.
LeBron James is taking his talents from the basketball court to the golf course. The NBA legend has launched a new YouTube golf channel, and PGA Tour star Sam Burns is excited to see him getting involved in the sport. Burns believes James can help golf reach an even bigger global audience because of his huge influence. He also admitted he would love the chance to play a round with the four-time NBA champion.James has already made a strong start on his new golf journey. His first video has attracted more than 2 million views on YouTube. The video shows him playing in Scotland with members of his 2016 Cleveland Cavaliers championship team.Sam Burns expresses desire to play golf with NBA legend LeBron JamesSam Burns spoke to TMZ Sports while attending a golf event in St. Louis.
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