Salman Khan returns as Bigg Boss 20 host; JioStar announces six simultaneous editions
JioStar has announced that Salman Khan will return to host the 20th season of Bigg Boss, with six regional editions launching simultaneously in September 2026. The franchise continues to expand its reach across India, leveraging high viewer engagement and significant brand partnerships.
Why it matters
The simultaneous launch of six regional versions represents a major strategic expansion for Indian reality television and highlights the growing influence of regional media markets.
JioStar has officially announced its biggest-ever festive season line-up, with Salman Khan returning as the host of Bigg Boss 20. The milestone season will be part of an unprecedented rollout that will see six editions of the popular reality show premiere simultaneously across India from September 2026. For the first time in the franchise's history, the Hindi, Tamil, Telugu, Kannada, Malayalam and Bangla editions of Bigg Boss will launch together on the JioStar television network and JioHotstar, marking a major expansion of India's biggest reality entertainment franchise. Also read | Salman spends most of his time at Panvel farmhouse: ‘You go there, leave only when Bhai wants’ While Salman Khan returns to host the Hindi edition, the regional versions will once again feature familiar faces.
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