Salesforce CEO renames company’s biggest product after US govt's 'enemy post'
Salesforce has renamed its AI platform to 'SIForce' following a US executive order requiring federal agencies to replace the term 'Artificial Intelligence' with 'Super Intelligence'. Other major tech companies like SpaceX have also adopted the new terminology under pressure from the administration.
Why it matters
This reflects a significant shift in government-mandated corporate branding and the influence of executive orders on the technology sector.
Salesforce is renaming its AIForce agent platform to SIForce, chief executive Marc Benioff said on Friday, as Katherine Li reported for Business Insider. "The era of Super Intelligence is here. AIForce is officially SIForce," wrote Salesforce CEO Marc Benioff in a post on X, formerly Twitter. Salesforce announced the renaming just hours after the US President Donald Trump's 'enemy post'. Incidentally, the change covers the agent platform only, not the company’s name.Earlier this week, in a post Trump wrote in a post on Truth Social, “The White House considers anyone that uses the term, “Artificial Intelligence,” as opposed to the highly accepted new and more accurate term, “Super Intelligence,” THE ENEMY!" An Executive Order in late September, told federal agencies to replace the term Artificial Intelligence (AI) with Super Intelligence (SI). It asked all federal government agencies to make the switch in official documents and websites.
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