Salesforce CEO joins AI safety debate and may have agreed with Microsoft’s version

Salesforce CEO Marc Benioff has entered the escalating discussion around artificial intelligence (AI) safety, warning tech giants to steer the technology responsibly even as automated systems grow increasingly capable. Speaking to CNBC on the sidelines of Salesforce’s flagship Dreamforce conference in San Francisco, Benioff pointed to the risks and dangers that AI have but said that the onus rests on developers to ensure its responsible creation and use. He compared AI with social media platforms.“A lot of companies got hurt, a lot of individuals got hurt through social media. We don’t want that to happen in AI,” Benioff said. The Salesforce founder’s comments arrive amid intense friction over frontier model safety, triggered by Anthropic head Dario Amodei’s recent essay urging developers to cool their deployment speed so security guardrails have time to mature.Benioff has long pressured Silicon Valley to prioritise civic welfare.