Safari travellers are increasingly booking Africa’s Green Season
Travel advisors are increasingly promoting Africa's 'Green Season' as a viable alternative to the peak dry season for safari travelers. Despite misconceptions about rain, the period offers unique wildlife viewing opportunities, such as calving season, and lower costs.
Why it matters
Highlights a shift in travel industry marketing strategies to manage seasonality and promote sustainable, year-round tourism in Africa.
As demand grows for calving season sightings and storm-lit safari light, advisors who understand green season’s regional differences have a genuine opening to sell higher-value, lower-competition journeys — if they can get past clients’ assumption that “rainy season” means “wrong season.”
Ask most clients why they haven’t considered an African safari between November and April, and the answer usually comes down to one word: rain. It’s a reasonable assumption, and largely the wrong one — which makes it one of the more useful misconceptions in the industry to correct. Green season (also called emerald or low season) refers to the rains that follow Africa’s long dry winter.
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