Ryzen 5800X3D Revival was Lisa Su's Initiative, and Other Interesting Details in AMD Interview with MyNavi Tech+
AMD's decision to revive the Ryzen 5800X3D processor was a strategic initiative led by CEO Lisa Su to support users on the older Socket AM4 platform. The company also clarified its product strategy regarding the Zen 4 architecture and its approach to managing inventory across different chip generations.
Why it matters
This highlights how major hardware manufacturers balance legacy support with new product rollouts to maintain customer loyalty during market transitions.
Ryzen 5800X3D Revival was Lisa Su's Initiative, and Other Interesting Details in AMD Interview with MyNavi Tech+ | TechPowerUp
Ryzen 5800X3D Revival was Lisa Su's Initiative, and Other Interesting Details in AMD Interview with MyNavi Tech+
Japanese tech publication MyNavi Tech+ interviewed Travis Kirsch, the client-segment product manager for AMD, and there are some interesting excerpts from the conversation. It turns out that reviving Ryzen 7 5800X3D for the Socket AM4 market earlier this year, was an initiative going as far up as CEO Lisa Su. The effort required certain manufacturing process updates with TSMC to ensure they can build new 5800X3D chips that are identical in specs to the original ones, without having to revive deprecated manufacturing processes.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in