Ryanair dark UX patterns summer 2026 refresher

This article discusses the use of dark UX patterns by Ryanair to encourage upsells during the flight booking process. The author provides personal anecdotes and strategies for navigating these patterns to secure better seating.
Why it matters
It highlights how digital design choices can manipulate consumer behavior and financial decisions in the travel industry.
Everyone likes dark UX patterns such fun!
The article is a consumer-focused critique of corporate design practices rather than a political stance.
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