Rwenzori Marathon 5th edition awakens Uganda's wild sp
The fifth annual Rwenzori Marathon in Kasese, Uganda, successfully combined athletic competition with tourism and economic development. The event attracted participants from over 40 countries, highlighting the region's potential as a hub for sports tourism and local business growth.
Why it matters
Sporting events are increasingly used as strategic tools for regional economic development and international tourism branding in East Africa.
KASESE - Kasese has done more than host a marathon this Saturday, as running turned into a celebration of tourism, business, culture and Uganda's unmistakable social spirit. The fifth edition of this year's Rwenzori Marathon brought the foothills of the legendary Rwenzori Mountains alive as runners from more than 40 countries converged in Kasese Municipality for an internationally certified race designed as much to showcase Uganda as it is to test athletic endurance. Juliana Kaggwa, the CEO Uganda Tourism Board, was also in attendance at the Marathon. (All Photos by Julius Luyimbazi)
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