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The Hindu·3 min read·medium

RV Organica Launches 31 Premium Inspired Fragrances at a Flat ₹999 — Factory-Direct, Designer-Inspired Fragrance Oils Now Within Reach for Every Indian

RV Organica Launches 31 Premium Inspired Fragrances at a Flat ₹999 — Factory-Direct, Designer-Inspired Fragrance Oils Now Within Reach for Every Indian
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RV Organica has launched a collection of 31 designer-inspired fragrance oils priced at a flat ₹999 for 100ml. By utilizing a factory-direct model, the company aims to bypass traditional retail markups and provide affordable luxury scents to the Indian market.

Why it matters

This represents a shift in the direct-to-consumer fragrance market, challenging traditional luxury pricing models through vertical integration.

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Panipat, Haryana, India --- Business Wire India

RV Organica, a direct fragrance manufacturer and supplier operating under RV International from Panipat, Haryana, has officially launched its Inspired Fragrance Collection — a curated lineup of 31 perfume oils that recreate the character of some of the world’s most loved designer and niche fragrances. Every bottle is priced at a flat ₹999 for a generous 100 ml size, bringing fine-fragrance experiences to a far wider audience without the branding, packaging, and import markups that inflate luxury perfume prices. The full collection is available now at https://rvorganica.com/collections/inspired-fragrances .

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