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standardmedia.co.ke·3 min read·medium

Ruto unveils new development vision as 'hustlers' struggle with living costs

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Brian Ngugi
Ruto unveils new development vision as 'hustlers' struggle with living costs
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Kenyan President William Ruto has launched a new national development vision to succeed Vision 2030, aiming for high-income status within a generation. However, the plan faces skepticism as citizens struggle with high living costs and declining trust in his administration.

Why it matters

The disconnect between government development rhetoric and the economic reality of the 'hustler' demographic poses a significant challenge to the president's political stability ahead of the 2027 election.

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President William Ruto on Thursday unveiled a new national development framework to succeed Kenya's Vision 2030, urging citizens to join a "national conversation" about the country's future - even as opinion polls show two-thirds of Kenyans believe the nation is headed in the wrong direction and trust in his leadership has collapsed to a net minus 39 per cent. With the General Election scheduled for August 2027, the embattled president faces mounting pressure to deliver on campaign promises of jobs and lower living costs that many voters say remain unfulfilled nearly four years after he swept to power on a "bottom-up" economic agenda. "Great nations are never built by chance.

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