Rural, urban India stand almost neck-to-neck in video consumption: Meta
A Meta-commissioned study reveals that video consumption is nearly identical between urban and rural India, with 98% and 94% daily engagement respectively. The report highlights the dominance of Reels and the significant role of content creators in driving e-commerce and financial service engagement.
Why it matters
Demonstrates the rapid digital transformation of rural markets and the increasing influence of short-form video platforms on consumer behavior.
India’s transition into a video-first economy is no longer restricted to metropolitan cities, as daily video consumption on Meta platforms is reaching 98% in cities and 94% in rural areas, according to a Meta-commissioned study by IPSOS.
The article reports on findings from a study commissioned by a specific company (Meta) without questioning the methodology.
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