Roxette’s ‘It Must Have Been Love’ Enters YouTube’s Billion Views Club
Roxette's 1987 hit 'It Must Have Been Love' has reached one billion views on YouTube. The song gained massive popularity after being featured in the 1990 film Pretty Woman.
Why it matters
This milestone highlights the enduring legacy of 90s pop culture and the continued commercial viability of classic music videos in the streaming era.
Almost 40 years after its release, Roxette 's "It Must Have Been Love" has finally been granted entry to YouTube 's Billion Views Club.
The official music video crosses the threshold this week, and is the Swedish pop duo's first to do so. Originally issued in 1987, "It Must Have Been Love" features clips from the romcom Pretty Woman , after a version of the song appeared on its official soundtrack and was heard in a pivotal emotional moment near the end of the movie.
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