Rotorua rafting merger wins approval through split Commerce Commission decision
The New Zealand Commerce Commission has approved a merger between three major Rotorua rafting operators after months of investigation. The decision aims to ensure the long-term sustainability of the local adventure tourism sector amidst rising operational costs.
Why it matters
This ruling sets a precedent for how regulators view market consolidation in niche tourism sectors facing economic pressures.
The Commerce Commission has approved the merger of Rotorua’s three commercial rafting operators, much to the pleasant surprise of those behind the bid.
The ruling, finalised in June, came after months of investigation, during which Rotorua Rafting director Sam Sutton became so resigned to defeat that he and his fellow applicants came close to ditching the proposal.
After two decision extensions amid the commission’s concerns that the merger might lessen competition, Sutton was prepared for bad news.
“So it’s cool that they came through in the end,” he said.
“It’s exciting for Ōkere Falls to see what we can create as a destination.”
The decision clears the way for Rotorua Rafting, Kaitiaki Adventures and Kaituna Cascades to merge their rafting and sledging operations.
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