Romeo Beckham Stars in Tommy Hilfiger's Fall Denim Campaign
Romeo Beckham has been named the face of Tommy Hilfiger's 'Always Denim' fall campaign, which features a mix of classic and modern styles. The campaign aims to celebrate the timeless appeal of denim while appealing to a younger generation.
Why it matters
The campaign highlights the intersection of celebrity culture, fashion marketing, and the ongoing evolution of heritage brands.
Tommy Hilfiger has snagged a bold-face name for his Always Denim fall campaign : Romeo Beckham.
The model, former soccer player and son of David and Victoria Beckham, is featured with Dutch supermodel Yasmin Wijnaldum and other models in images shot at The Mark Hotel in New York. The photos are intended to reference a classic American cool attitude rooted in denim .
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