The Verge·2 min read·easy

Roku’s OLED TVs are up to $400 off during Prime Day, starting at $700

Roku’s OLED TVs are up to $400 off during Prime Day, starting at $700
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Roku's new Pro Series OLED TVs are currently discounted by up to $400 as part of Amazon's October Prime Day event. The 55-inch and 65-inch models feature 120Hz refresh rates and support for high-end HDR formats, making them competitive options for gamers and movie enthusiasts.

Why it matters

These discounts represent a significant price drop for new display technology, offering consumers a more affordable entry point into high-contrast OLED screens.

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Just over a week ago, we covered a deal at Amazon that knocked around 30 percent off Roku’s new (and first-ever) OLED TVs. The deal expired, but has returned for the final day of October Prime Day . The 55-inch Pro Series OLED is $699.99 at Amazon , which is 30 percent off its list price. The 65-inch model is $799.99, which is $400 off its list price, also at Amazon .

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