Roku’s new Labs hub brings experimental apps to the big screen

Roku is turning your TV into its own testing grounds. On Thursday, the connected TV device maker unveiled the latest update to Roku OS, which introduces a new experience called Roku Labs that allows U.S. customers to access experimental apps made by the company.

These still-in-development apps will be accessible through a new tile on the Roku’s Home Screen. Initially, users will see apps for tracking the weather, stocks, and a new game called Roku Dash. The latter involves customers flying a UFO across “Roku City,” the company’s default screensaver of a neon purple and pink city skyline, interspersed with references to pop culture and ads.