Roku raises streaming stick prices by up to 60 percent
Roku is increasing the prices of its streaming hardware by up to 60 percent, citing a global memory component shortage. This move contradicts earlier statements from the CEO, who previously claimed the shortage provided a competitive cost advantage for the company.
Why it matters
The price hike illustrates how supply chain constraints and the broader AI-driven demand for hardware components are impacting consumer electronics pricing.
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39 A Roku Streaming Stick 4K plugged into a TV. Credit: Roku A Roku Streaming Stick 4K plugged into a TV. Credit: Roku Text settings Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only Learn more Minimize to nav Roku is raising the prices for its streaming sticks and boxes by up to 60 percent.
Roku has updated its website with the new prices. Currently, it is still selling its streaming players at their old MSRPs but lists those prices as sale prices. The new prices are:
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