Roku raises streaming hardware prices by up to $50
Roku has increased the prices of its streaming hardware by up to $50, citing a long-term memory shortage. The company notes that memory manufacturers are currently prioritizing demand from the AI sector.
Why it matters
This price hike illustrates how the massive demand for AI infrastructure is creating supply chain bottlenecks and inflationary pressure for consumer electronics.
Roku has increased prices across its streaming hardware, with the cheapest HD Streaming Stick now priced at $39.99 instead of $29.99, as first reported by The Desk. The price hike affects all of Roku’s other devices as well, with some increasing by as much as $50. Here’s a rundown of the changes:
* Streaming Stick: $29.99 to $39.99
* Streaming Stick Plus: $39.99 to $59.99
* Streaming Stick 4K: $49.99 to $79.99
* Roku Ultra: $99.99 to $149.99
* Roku Streambar SE: $99.99 to $149.99
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