Roku raises streaming device prices by up to 60 percent as the memory shortage hits the living room
Roku has increased the prices of its US streaming devices by up to 60 percent, citing a global memory shortage driven by high demand for AI data centers. The company is struggling to absorb rising component costs for its low-margin hardware.
Why it matters
This price hike illustrates how the massive investment in AI infrastructure is creating supply chain bottlenecks and inflationary pressure on consumer electronics.
TL;DRRoku raised US streaming device prices by up to 60 percent, blaming the global memory shortage driven by AI data centre demand
Roku has raised prices on its entire US streaming hardware lineup, with increases ranging from $10 to $50 per device, as the global memory shortage driven by AI data centre demand reaches a product category that had been one of the last bastions of affordable consumer technology. The Streaming Stick 4K saw the steepest jump, climbing 60 percent from $50 to $80. The Roku Ultra and Streambar SE both rose from $100 to $150, while the entry-level Streaming Stick went from $30 to $40 and the Streaming Stick Plus from $40 to $60.
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