Roku Pro TV Now One of Cheapest OLEDs Starting at $999
Roku has launched its first Pro Series OLED TVs, offering high-end picture quality at a competitive starting price of $999. The new lineup includes standard and LX models, featuring 120Hz and 144Hz refresh rates respectively.
Why it matters
The introduction of affordable OLED technology makes premium home entertainment features more accessible to the mass market.
The Roku Pro OLED TVs promise better picture quality at an affordable price.
Read full bio September 1, 2026, 1:43 pm ET
The Roku Pro Series OLED TV starts at $999. Roku Roku has launched a significant upgrade to its Pro television lineup, the first Roku Pro OLEDs. The best bit? They’re some of the most affordable OLED TVs on the market with prices starting at $999.
The Roku Pro Series OLED TV and step-up Roku Pro Series LX OLED TV replace the existing Pro TV and are available exclusively on Amazon. Unlike the existing Pro, which uses LCD, the new OLED should boost picture quality with infinite contrast and better off-angle viewing.
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