Rockstar unveils $400 GTA VI collector’s box with no game included
Rockstar Games has announced a $400 collector's edition for Grand Theft Auto VI that does not include the game itself. The bundle features various branded merchandise, including a figure, sunglasses, and a crossbody bag.
Why it matters
It highlights the extreme brand loyalty and monetization strategies surrounding highly anticipated entertainment products.
Rockstar Games has unveiled Grand Theft Auto VI: The Goodtime State – Vice City Collection, a $400 collector's edition that shockingly does not include a copy of the game. Pre-orders are now open in North America and Europe ahead of its November 19th launch, with availability in other regions set to follow.
Selling standalone collector’s boxes isn’t new for Rockstar. The company released a game‑free Red Dead Redemption 2 Collector’s Box back in 2018, and other publishers like Blizzard and EA have done similar merchandise‑only bundles. Even so, a $399.99 package for GTA VI without the game itself is a bold step.
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