Roblox will let people use AI to make games on their phone
Roblox is introducing a new AI-powered tool called 'Build' that allows users to create games using text prompts within its mobile app. The company aims to lower the barrier to entry for game development while maintaining quality through its existing retention-based discovery systems.
Why it matters
This represents a major shift in user-generated content platforms, potentially democratizing game development while raising concerns about the quality of AI-generated content.
Roblox is about to let people make games with AI right inside its mobile app, which could make a platform that’s already filled with content of questionable quality feel even more overloaded. The company has embraced AI with open arms, including a preview of an ambitious take on AI world models similar to Google’s Project Genie, an AI foundation model that developers can use to generate 3D game assets, and an AI assistant chatbot that can help developers while they’re building games. The tools announced today will make using AI for Roblox game development far more accessible, though the company is starting small at first.
The report balances the company's optimistic claims with a critical perspective on potential content quality issues.
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