Roblox wants kids to vibe-code their own video games
Roblox has introduced an AI-powered tool called Build that allows users to create video games using simple text prompts directly within the mobile app. The feature aims to lower the barrier to entry for game development, enabling younger users to design and share games without needing traditional coding skills.
Why it matters
This development represents a significant shift in game design, democratizing software creation through generative AI and potentially expanding the creator economy to a much younger demographic.
Gaming platform Roblox says it will let users vibe-code a new game through their phones. Hannah Peters/Getty Images Roblox announced Build, its AI-powered, in-phone-app tool. Users can explain the intended vibe of a game, the company said, and AI will build the architecture. The tool could unleash more creators onto the massive build-your-own gaming platform. Roblox wants you to make your next video game from your phone. On Thursday, the gaming platform company introduced Build, its AI-powered tool that can turn a written prompt into a basic playable game. The tool is housed inside the Roblox mobile app. The update pushes vibe coding — the practice of describing software in plain language and letting AI generate much of the underlying code — deeper into the video game industry. Other tech companies have built similar tools, like Google's Genie 3 and Microsoft's WHAM.
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