Roblox launches an AI-powered game creation feature in its mobile app
Roblox is launching a new AI-powered 'Build' feature that allows users to create games using simple text prompts. While the tool aims to lower the barrier to entry for creators, it has sparked concerns regarding the potential influx of low-quality AI-generated content on the platform.
Why it matters
The feature reflects the broader industry tension between leveraging generative AI for efficiency and maintaining content quality standards.
Roblox announced Thursday a new feature called “Build,” allowing users to design games from their mobile devices using AI.
The Build feature lets anyone turn simple text prompts into a basic game without any programming experience. For example, if a user types, “Let’s make a cozy adventure game set in a dense forest,” the new feature will generate an initial version of the game, which users can then modify and share with friends.
“Powered by a broad set of AI models, including both open-source and proprietary Roblox models, Build handles gameplay mechanics, environment, characters, visual style, sound, and more,” the company wrote in a blog post.
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