Roblox is making it easier to build games with AI — and play them outside Roblox

At its annual Roblox Developer Conference (RDC), the company behind the popular gaming platform announced several new features, including new game-creation tools, expanded NPC (non-player character) capabilities, and the ability to make games available across platforms, including the web. The company is also launching a dedicated Roblox Card and Roblox Wallet for creators.

In addition, Roblox is rolling out its generative AI game creation more broadly. First announced in July, the feature called “Build ” lets Roblox users create games using natural language prompts. Initially, it was available only in New Zealand. Now the company is expanding it to Serbia and Singapore. Build is also gaining desktop access for big-screen creation, a new asset library, and iterative control. Later this year, it will also get a new prompt-based scene generation feature, which will also extend to Roblox Studio.