Rivian’s CEO on Tesla’s Cybertruck, Ferrari’s Luce, and What Happens If the R2 Fails
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Rivian CEO RJ Scaringe discusses the company's financial challenges, the importance of the upcoming R2 SUV, and the competitive landscape of the electric vehicle market. The interview covers strategic partnerships with Volkswagen and Uber, as well as the company's efforts to scale production.
Why it matters
Rivian's success is a bellwether for the viability of pure-play EV manufacturers competing against legacy automakers and Tesla.
Courtesy of Rivian Comment Loader Save Story Save this story Comment Loader Save Story Save this story RJ Scaringe got his PhD from MIT studying internal combustion engines. Then he founded a company to make them obsolete. In 2009, fresh out of grad school, he launched what would become Rivian. The company spent nearly a decade in stealth mode before arriving at the 2018 LA Auto Show with two electric rides nobody had seen coming.
The article provides a balanced, industry-focused interview without taking a political or ideological stance.
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