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TechCrunch·2 min read·easy

Rival AI agents, Instinct and Meta’s Muse, both add the ability to make calls

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Ivan Mehta
Rival AI agents, Instinct and Meta’s Muse, both add the ability to make calls
✦AI Summary

AI startups Instinct and Meta's Muse have both introduced new features allowing their AI agents to place phone calls on behalf of users. This development marks a competitive shift as companies race to provide more functional, concierge-like AI assistants.

Why it matters

The integration of voice-calling capabilities into AI agents represents a significant step toward autonomous digital assistants capable of performing real-world tasks.

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Text-based AI assistants are a hot market, with Instinct, Wajo, Town, Ollie, and Meta’s Muse agent, which launched last week , vying for users’ attention and tasks. San Francisco-based Instinct is one of the most popular of the lot, attracting huge investor interest at what is reportedly a $10 billion valuation .

Instinct’s popularity may now grow even further, as it’s added a new calling feature that lets your agent place calls and act as a concierge. Meta’s Muse, another serious contender in this battle, has also done the same.

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