Rise in sales of Milma’s dairy products during Onam season
Milma, the Kerala Cooperative Milk Marketing Federation, reported a significant increase in sales of milk, curd, and ghee during the Onam festival season. The growth was consistent across all regional unions, reflecting strong consumer loyalty.
Why it matters
The data provides insight into regional economic activity and consumer demand patterns during major cultural festivals in India.
The Kerala Cooperative Milk Marketing Federation (KCMMF), recognised by its brand name Milma, has recorded a significant increase in the sale of milk and other dairy products during this year’s Onam season.
From August 20 to 25 (Uthradam day), which marks the beginning of the Onam festivities, Milma recorded a total sale of 1,45,76,846.63 litres of milk, with 5.61% increase from last year during this period. The total sale of curd stood at 18,09,331.50 kg with a growth of 9.68% during the period.
In the five days leading up to Uthradam, Milma’s Thiruvananthapuram Regional Co-operative Milk Producers Union (TRCMPU) reported 5.86% increase in the sale of milk from the same period last year. Besides, the TRCMPU has 7.94% increase in the total sale of curd from last year. During the period from August 1 to 25, TRCMPU sold 297.85 tonnes of ghee.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in