RIP Cybertruck. You Were Unloved, Unwanted, and Utterly Absurd
Tesla's Cybertruck appears to be facing discontinuation after failing to meet sales expectations and suffering from persistent design and manufacturing flaws. The article highlights the contrast between the vehicle's initial hype and its poor market performance.
Why it matters
The potential failure of a high-profile product like the Cybertruck serves as a case study in the risks of polarizing design and manufacturing complexity in the EV industry.
Produced for less than four years, the polarizing pickup is seemingly dying as it lived, with the news being greeted in a flurry of replies in praise of the EV as well as deriding it. James Star, claiming to be a Tesla employee, posted that it was “the saddest news! Cybertruck (was) the best car Tesla sold,” right next to a user called Captain Ford who simply replied to Musk with “Fuck that shitbox.”
Tesla has not responded to WIRED’s request for comment and clarification that the Cybertruck will no longer be made at all. The Cybertruck is exclusively made at Gigafactory Texas, as this is apparently the only Tesla facility equipped with the machinery required to manufacture the truck’s unique stainless steel body, which supposedly started to rust in some cases.
Also covering this story
One other newsroom covered this event. We read that version too.
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