Rihanna is Retiring Her Iconic Foundation Soon
Fenty Beauty is retiring its popular Pro Filt’r Soft Matte Longwear Foundation as it prepares to launch a new line of complexion products. The foundation is credited with revolutionizing the beauty industry by setting a new standard for shade inclusivity.
Why it matters
The retirement of this product marks a significant moment in the beauty industry, reflecting the evolution of inclusive marketing and product development.
Beloved beauty favourite bows out as Rihanna promises an exciting new complexion era.
When singer and businesswoman Robyn Rihanna Fenty launched Fenty Beauty in 2017, she did far more than introduce another celebrity make-up brand. She changed the beauty conversation forever by proving that every skin tone deserved to be seen.
Fenty Beauty launched in South Africa in 2022, offering make-up foundation shades that embraced local skin tones. Make-up shades have always been a contentious issue in African beauty collections, where many feel they are not cared for; the range was a game-changer.
At a time when many beauty brands still offered limited options for deeper skin tones, Rihanna made inclusivity the heart of her brand.
Now, one of the brand’s most celebrated products is taking its final bow.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in