Riding the Digital Bharat Wave, Gokul Garg’s Kanpur Food Explorers Crosses 100,000 Followers on Instagram

Kanpur, Uttar Pradesh, India – Business Wire India

Kanpur Food Explorers (KFE), founded by local creator Gokul Garg, has recently crossed 100,000 Instagram followers, marking a significant milestone for the regional creator platform and reflecting the growing influence of local digital communities. India’s creator economy is expanding beyond the metros, with Tier 2 and Tier 3 cities emerging as growing hubs for content and influencer marketing.

The rise of regional creators comes amid a growing digital audience, with 958 million active internet users in 2025, 57% from rural India, according to IAMAI-Kantar. Industry research also shows that Tier 2, Tier 3 and Tier 4 cities account for 43–48% of influencer campaigns, highlighting the growing relevance of creators beyond the metros.