The Straits Times·2 min read·easy

Retro tech comeback and the appeal of analogue living

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See Kai Wen, Sue-Ann Tan
Retro tech comeback and the appeal of analogue living
✦AI Summary

This podcast episode explores the growing trend of Gen Z consumers returning to analogue technologies like wired earphones and film cameras. The hosts discuss whether this 'retro' movement is a genuine lifestyle shift or merely a performative trend.

Why it matters

It reflects shifting consumer behaviors and the psychological desire for 'digital detox' in an increasingly connected world.

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Wired earphones and film cameras: Is retro tech back, or another performative trend?

Listen In this episode, we look at how retro analogue items such as wired earphones, film cameras, and Walkmans are making a comeback. Is this here to stay or is it just another performative trend?

Join hosts Kai Wen and Sue-Ann as they chat with Gen Z business owner and CD collector Cody Tong about the psychology behind the analogue revival and the benefits of unplugging.

2:32 Why physical formats are making a comeback

5:52 Tech trends, aesthetics, and nostalgia

8:33 Intention and benefits of going analogue

17:13 Digital detox and practical tips to unplug

Follow See Kai Wen on LinkedIn: https://str.sg/qfwqQ

Follow Sue-Ann Tan on LinkedIn: https://str.sg/A86X

Read Sue-Ann Tan’s articles: https://str.sg/mvSa

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